Somm™ Announces Relationship with American Express®

Toronto, May 6, 2022 | Somm™ announced today that it has entered into a new relationship with American Express Canada. Eligible Amex Cardmembers now can tap into Somm Cru or Grand Cru Memberships as an additional benefit available to them. This announcement captures a natural alignment between brands that deliver access to unique value and experiences. 

Based in Toronto, Somm™ operates at the intersection of hospitality and technology. The free to download lifestyle app puts a sommelier in your pocket and offers premium benefits from top hospitality destinations. From excellent wine recommendations to signature experiences at premium restaurants, hotels, winery and lifestyle partners, to reservations at the very best restaurants via DINR by Somm™, Somm™ unlocks the world of taste. With an ultimate vision to own the category of taste, Somm™ is for every culinary curious and lifestyle-focused consumer who seeks enriched food, wine and lifestyle experiences at their fingertips. 

“We couldn’t have asked for a better brand to align ourselves with than American Express,” says Jennifer Tremblay, Founder & CEO of SommTM. “We are thrilled about this relationship and we're very pleased to offer eligible Amex Cardmembers our Somm Cru and Grand Cru Memberships as part of their Cardmember benefits.”

Released in Fall 2021, Somm Cru and Grand Cru are redefining loyalty the way it was meant to be: personalized and convenient. Both Membership levels offer benefits like bubbly on the house at top restaurants, enhanced tastings at wineries, preferred pricing from lifestyle brands, signature experiences at boutique hotels, and events with world-class sommeliers and chefs. Somm Grand Cru Members also receive monthly wine deliveries with some of the best wines in the world. The Somm™ and American Express offering extends all Cardmembers a 12-month complimentary Somm Cru Membership and exclusive pricing on Somm Grand Cru at $99+tax per month. Somm Memberships are available for all Amex Consumer and Small Business Cardmembers in Canada. 

Vanessa Crooker, Vice President of Enterprise Loyalty & Partnerships at American Express, adds: “Delivering differentiated value to our Cardmembers is extremely important for Amex and we are excited to extend unique lifestyle benefits with Somm™. We feel confident that Amex and Somm™come together in a very powerful way that connects our Cardmembers to experiences we know they’ll love, making the brands a perfect pairing.” 

“As we step into a post-pandemic world, it’s clear that the discerning, digital-native, high-value consumer has a new set of expectations from their hospitality experiences, and in many ways the bar is now set higher for in-person get-togethers” says Tremblay. “We believe that the new ‘Experience Renaissance’ will be driven by pairing personalized digital discovery with incredible physical experiences.” Further strengthening Somm™’s lifestyle and experiential footprint, the news of the American Express relationship comes just after Somm™ announced its acquisition of DINR, the mobile app that unlocks reservations at Canada’s best restaurants. 

“Our ultimate goal is for everyone to live their most beautiful, delicious and curated life with Somm™,” says Tremblay, “and we aim to become the de-facto platform for all things ‘taste.’ We very much look forward to growing alongside American Express.” 

American Express Cardmembers can join Somm Cru or Grand Cru by downloading Somm™and entering their Amex Card when selecting their Membership level. Visit www.somm.io/amex for more information. 

About Somm™

Somm™ is a lifestyle app that puts a sommelier in your pocket and offers unlimited benefits from top hospitality destinations. From excellent wine recommendations to signature experiences at premium restaurants, hotels, winery and lifestyle partners, to securing last minute reservations through DINR by Somm™, Somm™ unlocks the world of taste. With an ultimate vision to own the category of taste, Somm™ is for every culinary curious and lifestyle-focused consumer who seeks enriched food, wine and lifestyle experiences at their fingertips. Somm™ can be downloaded from the App Store and Google Play Store. For more information on Somm™ visit www.somm.io, follow on Instagram at @somm.app or visit LinkedIn. 

About American Express

American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. American Express was established in Canada in 1853 and offers a variety of consumer and business products. Learn more at americanexpress.ca and connect with us on Facebook, Twitter and Instagram.